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Flipkart respects the government’s revised decision on Flipkart Upcoming sale of non-essential goods.

Four days after allowing e-commerce firms to also deliver non-essential items such as electronic goods and readymade garments,

the government on Sunday said Flipkart upcoming sale april 2020 of non-essential items will continue to be prohibited during the lockdown period till May 3.

Flipkart CEO Kalyan Krishnamurthy has said

the company respects the government’s decision to reverse its previous order that allowed e-commerce companies to deliver non-essential items.

In a letter to employees, Krishnamurthy also encouraged them to explore innovative ways to drive value for the ecosystem including sellers, brands, kirana stores and customers.

Kalyan Krishnamurthy with Jeff Bezos

“We respect the decision because the government has many complex scenarios to manage while protecting more than a billion people in the country,” Krishnamurthy said.

Four days after allowing e-commerce firms to also deliver non-essential items such as electronic goods and readymade garments.

“With this development, changes our plans at the Flipkart group, the entire leadership and the management team is completely aligned and committed to supporting the government’s decision…,” Krishnamurthy said.

He added that the company will continue to deliver groceries and essentials to customers across the nation.

Adding that it will do so while following the highest standards of hygiene as well as delivery on time.

Krishnamurthy advice employees to focus on “search new innovative ways to drive value for our ecosystem of sellers, brands, partners, kiranas and customers” and declare that there is nothing online or offline.

“…there is just one line i.e. to the customer, which means solving for social distancing and providing the products that consumers need at their doorsteps through a safe supply chain,” he explained.

Under the first phase of the nationwide lockdown between March 24-April 14, the government had only allowed delivery of essential goods through e-commerce platforms.

Ministry of Home Affairs issued fresh guidelines

On April 16, the Ministry of Home Affairs issued fresh guidelines for the current lockdown, allowing all e-commerce deliveries.

Ministry Of Home Affairs

However, on Sunday, the home ministry issued an order saying the following clause — “E-commerce companies. Vehicles used by e-commerce operators will be allowed to travel with necessary permissions” — is exclude from the guidelines issue. The government’s U-turn on home delivery of non-essential items will leave consumers disappointed.

Local kirana store body, the Confederation of All India Traders (CAIT) –

which had been work hard against allowing e-commerce firms to also commence non-essential deliveries during the lockdown period

Industry body Nasscom, as well as players like ShopClues and Paytm Mall have suggest the government–

to expand the list of essential items to include products like laptops and routers to facilitate people working from home.

Industry body Internet and Mobile Association of India (IAMAI) has also requested the government to open up e-commerce services.

Stating that the debate of online versus offline is an incorrect picture of the ground reality.

Flipkart CEO Kalyan Krishnamurthy has said

“There are lakhs of sellers from the physical markets across India who also sell online. In fact, it is these medium and small offline enterprises that are powering the online e-commerce in a important way. This is especially true for products like apparel, footwear, small electronic items and household goods including utensils, etc,” IAMAI said.

It added that reopening of one part of their business will help them with cash and fixing of demand.

IAMAI President Subho Ray said.

“care of consumer demand is of prime importance that will keep the economy swing and then economy recover.

This demand needs to be met towards fixing rather than being repressed to a future date”,

Online commerce is a safe choice for all sellers, including those who continue to see it is a threat.

Lakhs of small sellers have holds online channels and are today equip to serve the country. Allowing full operations of e-commerce is the first step towards economic revival –

“one that helps buyers, but more importantly, helps small businesses stay alive and start building towards a recovery,” Ray said”.

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